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On Board Experiential Marketing | Agency Profile, Contacts, AOR, Client Relationships
Service: experiential
- Main Telephone
- (415) 331-4789
Primary Address
85 Liberty Ship Way
Suite 114
Sausalito,
CA
94965
USA
On Board Experiential Marketing Contacts
Contacts (5/12)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trish R. | Chief Creative Officer | CA | ||||||||||||
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Sample of Related Brands
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| Dan H. | Chief Executive Officer & Founder | CA | ||||||||||||
| Meimei Z. | Chief Client Officer | CA | ||||||||||||
| Kelsey R. | Associate Design Director | CA | ||||||||||||
| Frank W. | Director, Account | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Call of Duty promotes new game with influencer-heavy campaign
Sales Lead: featured a new lineup of influencers in the newest ad for Modern Warfare II.
- Made by creative and digital AOR , the campaign features influencers such as Nicki Minaj, Pete Davidson, and LA Rams members.
- It will run on TV and online.
- The brand will likely:
- Seek additional influencer relationships
- Return to heavier ad spend now that it has launched a new campaign
- Target demographic:
- Gen-Z and millennial men
Recent leadership shifts:
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, CoD has spent approximately $14.8m on digital ads, 40% less than the approximately $24.6m spent by this point last year.
- YTD data: The video game brand has earned around 1.6b digital impressions YTD via Facebook (45%), desktop video (32%), Instagram (17%), mobile video (4%), Twitter (1%), and desktop display (1%) ads.
- CoD placed this year's desktop video ads site direct onto YouTube (89%) and Twitch (11%).
- Last year: The brand spent roughly $45.2m on this channel last year, 43% more than the roughly $31.7m spent in 2020.
- Additional channel insights
- Activision utilizes OOH and local broadcast.
- The CoD brand holds planning conversations in Q1 and buying conversations in Q4.
- It also utilizes experiential activations.
Additional agency insights:
- Opportunity: CoD doesn't currently seem to have a brand-specific PR AOR, so get in touch soon to see if that might change.
- Current agency roster:
- 72andSunny: Creative and digital AOR
- : Social AOR
- : Media AOR
- : Creative agency partner
- : Experiential agency partner
Insight Sources: Digital spend insights estimated by Kantar.