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The Many | Agency Profile, Contacts, AOR, Client Relationships


Service: creative agency

Main Telephone
(310) 399-1515
Primary Address
17575 Pacific Coast Highway
Building H, Suite G
Pacific Palisades, CA 90272
USA

The Many Contacts

Contacts (5/37)
Name Title State
Kate D. Senior Brand Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 399-1515
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 17575 Pacific Coast Highway
Building H, Suite G
Pacific Palisades, CA
90272
USA
Blake M. Founding Partner, Co-Creative Chair CA
Amir H. Partner CA
Jens S. Founding Partner, Strategy CA
Damien E. Founding Partner & Co-Creative Chair CA

Client Relationships

Current Past

Brand Service From To Media Spend
********* *.*. *****, ***. Creative *
****** ****** Creative, Media Buying, Media Planning *
****** *** *****, *** Creative *
****, ***. Creative *
***** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Red Bull loses marketing chief (Score 32)


Sales lead: Be prepared to reach out to this company as soon as it finds a new CMO.

  • February 2023.
  • Turner joined the company in 2015 as NA marketing director.
  • He worked his way up to CMO in 2020.
  • We will be sure to update you as soon as any news surfaces.

RB's target demographic: Male millennials & Gen-Zers

Once it finds a new CMO, the company will likely:

  • Conduct agency reviews
  • Revise marketing strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: RB spent around $7.5m on national TV ads YTD, a 27% decrease from $10.3m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend decreased by 12% from $64.6m in 2021 to $56.8m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, SportsCenter, NFL Football, College Basketball, and Family Guy. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: RB spent approximately $5.4m on digital display ads YTD, an 80% increase from $3m spent in this channel during the same time period of 2022. 
  • YTD data: 512m impressions via YouTube (41%), Instagram (34%), desktop video (19%), and Facebook (6%). 
  • 2021-2022 spend: Full-year spend dropped by 43% from $38.3m in 2021 to $21.8m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, twitch.tv, facebook.com, and insidenova.com. 

Additional channel insights  

  • Vivvix: RB also invests in OOH, print, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.