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Acento Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing, Hispanic specialty

Main Telephone
(424)-238-4000
Primary Address
11400 West Olympic Boulevard
Suite 1200
Los Angeles, CA 90064
USA

Acento Advertising, Inc. Contacts

Contacts (5/10)
Name Title State
Donnie B. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (424)-238-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11400 West Olympic Boulevard
Suite 1200
Los Angeles, CA
90064
USA
Robert B. Chief Financial Officer CA
Deborah P. Account Director CA
Francisco S. Senior Director, Art & Designer CA
Angelica G. Director, Strategy CA

Client Relationships

Current Past

Brand Service From To Media Spend
****** ****** ******* Multicultural *
**** ** **** Multicultural, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Sports Opps: Wells Fargo now official bank for the Atlanta Falcons (Score 63)


Sales Lead: 

  • WF will be the team's official bank for five years.
  • Branded cards and content will roll out soon.
  • The two will team up (you're welcome) to make an HBCU Fellowship Program, which will formalize local HBCU relationships and create more HBCU graduate career opportunities.
  • The partnership will also lead to a "Rise Up Warm-Up" digital series, through which WF will show exclusive behind-the-scenes game day content.
  • The company will likely:
    • Pursue additional sports sponsorship opportunities
    • Keep increasing spend
    • Conduct agency reviews under a new DM (more below)
  • Target demographic: 
    • Male sports fans with a skew toward millennials and Gen-X

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: WF has spent approximately $21.4m on national TV commercials YTD, 25% more than the approximately $17.1m spent in all of 2021.
    • Last year: The bank ended up spending around $17.1m in 2021 after having spent 4% more, around $17.7m, in 2020
    • 2022 ad programming: WF's 2022 commercials have targeted male sports enthusiasts watching shows such as MLB Baseball, the 2022 Winter Olympics, PGA Tour Golf, the 2022 US Open Golf Championship, and NHL Hockey.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $36.7m toward digital ads
    • YTD data: WF has earned ~2.8b digital impressions YTD via desktop video/YouTube (77%), Twitter (9%), Facebook (6%), desktop display (5%), Instagram (2%), and mobile display (1%) ads.
    • Last year: The company's estimated full-year 2021 spend decreased by 35% to $40.3m from that of $62.1m in 2020.
  • Additional channel insights  
    • The company utilizes print, OOH, podcasts, search marketing, and local broadcast.
    • This partnership will also involve experiential marketing at Falcons games.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.