Agency analysis:
- Opportunity: Reach out to the new DMs now in order to be top-of-mind.
- I advise readers to offer creative, media, digital, & social media assistance.
- Current roster:
Insight Sources: Broadcast insights estimated by Pathmatics.
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The Hoffman Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, technology specialty
- Main Telephone
- (408) 286-2611
Primary Address
325 South First Street
Third Floor
San Jose,
CA
95113
USA
The Hoffman Agency Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lou H. | President & Chief Executive Officer | CA | ||||||||||||
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Sample of Related Brands
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| Chauncey H. | Creative Director | CA | ||||||||||||
| Carey K. | Senior Account Manager | CA | ||||||||||||
| Matt B. | Senior Account Manager | CA | ||||||||||||
| Marjan G. | Digital & User Interface Designer | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Gen-X, Millennial Media Opps: First Tech Federal Credit Union appoints two marketing leaders (Score 60)
Sales lead: Get in touch with the new DMs now because these hires will affect the marketing strategy.png)
& could lead to agency appointments.
- First Tech Federal Credit Union (FT) hired two top marketing DMs in December 2022.
- It hired Brandon Hunt as CMO from Nike, where he was the head of product, marketing, & growth.
- Hunt is responsible for brand marketing, growth, and member engagement.
- It also hired Jason Heupel as chief experience officer from Aspiration, where he served as customer experience VP.
- Hunt will manage retail operations and member experience strategy.
FT's target demographic: Gen-X & millennial men
The organization will likely:
- Revamp marketing strategy
- Focus on improving the user experience
- Hire additional agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: FT has not invested in national TV ads since spending $91.5k in 2020.
- 2020 ad programming: It placed ads during programming such as Modern Family, SportsCenter, Dr. Pimple Popper, The Big Bang Theory, and Pac-12 Football in 60.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: FT spent around $3.2m on digital display ads YTD.
- YTD data: 399m impressions via Facebook (52%), mobile display (27%), desktop display (12%), and Instagram (9%).
- Last year: Full-year spend jumped by 72% from $989.3k in 2020 to $1.7m in 2021.
- Ad location: It placed 96% of these ads directly onto sites such as facebook.com, instagram.com, cargurus.com, accuweather.com, and mynorthwest.com. It placed 4% of these ads through multiple indirect channels onto sites such as buzzfeed.com, yahoo.com/health, answers.com, ebay.com, and littlethings.com.