JAM Collective | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (415) 839-7546
JAM Collective Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Julie A. | Principal | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Amy M. | Senior Director, Public Relations | CA | ||||||||||||
| July Z. | Public Relations Account Manager | CA | ||||||||||||
| Cassidy O. | Executive Operations Manager | CA | ||||||||||||
| Logan W. | Account Manager | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Osprey Packs acquired by Helen of Troy to boost company's outdoor presence (Score 18)
hiking, mountaineering, skiing, climbing and school backpacks, as well as, wheeled luggage and travel accessories. Helen of Troy is reportedly attempting to bolster its presence in the outdoor field. Its only other brand in the outdoor category is Hydro Flask. The deal will reportedly be finalized before the end of 2021.
According to Pathmatics, OP earned 537.8k impressions YTD through desktop display ads (63%), mobile display ads (31%) and Facebook ads (6%). It placed the majority (63%) of these ads indirectly through Google AdX+AdSense onto yahoo.com and news.yahoo.com. It placed the remainder (37%) site direct onto hypebeast.com and facebook.com. It spent around $1.8k on digital display ads YTD, up from $600 spent in this channel during the same time period of 2020. Full-year spend plummeted from $79.7k in 2019 to $600 in 2020.
Sellers-- OP's hiking backpacks most likely appeal to Gen-Z and millennial adventure seekers. It currently allocates the majority of its ad dollars towards digital display ads. OP has significantly lowered ad spend since the beginning of the pandemic. However, I expect the brand will increase ad spend now that is owned by a bigger company. Sellers should reach out to see what types of ad space you may be able to provide.
Agency & martech readers-- I believe the only agency that OP works with is PR shop JAM Collective. I advise readers to contact this company to offer your assistance. You may be able to pick up some work, now that OP is under new management.