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Highwire PR | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(415)-692-0748
Primary Address
727 Sansome Street
First Floor
San Francisco, CA 94111
USA

Highwire PR Contacts

Contacts (5/14)
Name Title State
Emily B. Principal CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415)-692-0748
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 727 Sansome Street
First Floor
San Francisco, CA
94111
USA
Joe H. Chief Financial Officer CA
Kathleen G. Principal CA
Carol C. Principal CA
James H. Head, Digital CA

Client Relationships

Current Past

Brand Service From To Media Spend
*********** Public Relations *
** Public Relations *
***** **** ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Digital Dadvertising Opps: Level Home taps CMO (Score 59)


Sales lead: CMO hires are the most common sign of upcoming agency reviews, so reach out to this company now. 

  • Level Home (LH) hired Andrew Samson as CMO, effective August 2022. 
  • Samson joins LH from Hyperice, where he served as VP and global head of marketing. 
  • In his new role, Samson is responsible for the go-to-market strategy, content, retail channel marketing, digital, communication, media, and brand experience. 
    • He has also been tasked with building brand awareness and increasing demand for the company's products. 

LH's target demographic: Male Gen-X & millennial homeowners (dads)

The company is likely to:

  • Review the current agency roster/hire additional agency assistance
  • Ramp up marketing spend to build brand awareness
  • Experiment with additional advertising channels. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: LH spent about $50.9k on digital display ads YTD, a 52% increase from $33.4k spent in this channel during the same time period of 2021. 
  • YTD data: 7.9m impressions via desktop display (84%), desktop video (8%), and mobile display (8%).
  • Last year: Full-year spend fell from $108.4k in 2020 to $37.3k in 2021. 
  • Ad location: It placed 64% of these ads directly onto sites such as dwell.com, arstechnica.com, epicurious.com, vanityfair.com, and allure.com. It placed 36% of these ads through multiple indirect channels onto sites such as yahoo.com, wired.com, cntraveler.com, engadget.com, and newyorker.com. 

Agency analysis:

  • Opportunity: The CMO hire signals that you have a chance to pick up some of this company's business. 
    • I recommend offering creative, digital, or media buying/planning assistance
    • Focus your pitches on how you can help LH build brand awareness
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.