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Veritone One | Agency Profile, Contacts, AOR, Client Relationships


Service: media agency

Main Telephone
(858) 412-1400
Primary Address
3560 Dunhill Street
Suite 120
San Diego, CA 92121
USA

Veritone One Contacts

Contacts (5/17)
Name Title State
Ryan S. President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (858) 412-1400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3560 Dunhill Street
Suite 120
San Diego, CA
92121
USA
Zeus P. Co-Founder & Chief Growth Officer CA
Courtney O. Director, Podcast Media CA
Rubi M. Associate Creative Director CA
Richard V. Director, Account Management CA

Client Relationships

Current Past

Brand Service From To Media Spend
**********, ***. Media Buying, Media Planning *
****** Digital *
***** ********** ***** Digital, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: Purple taps new CMO (Score 77)


Sales Lead: On November 1,

  • Previously the CMO at HealthPlanOne, she will now work to build Purple's growth plans by overseeing all aspects of its marketing.
  • Krausz succeeds Patrice Varni, who left to pursue other interests after having joined Purple as its chief marketing and digital officer in June 2021.
  • The company will likely:
    • Return to heavier ad spend
    • Seek new agency partners
  • Target demographic: 
    • Millennials and Gen-X

Additional DM shifts:

  • Effective August 2022, Purple hired Lisa Mathis as a marketing director.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Purple has spent approximately $10.2m on national TV commercials YTD, only around half of the approximately $18.4m spent within the same 2021 timeframe.
    • Last year: Last year, the company ended up spending about $24.1m on this channel after having spent 24% less, about $19.4m, in 2020.
    • 2022 ad programming: Purple's 2022 commercials have targeted Gen-X watching shows such as Law & Order: Special Victims Unit, NCIS, Chicago Fire, Chicago PD, and Hawaii Five-0.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $9.6m toward digital ads, less than a tenth of the roughly $98.7m allocated by this point last year.
    • YTD data: Purple has earned ~1.4b digital impressions YTD via Facebook (45%), Instagram (40%), desktop display (11%), desktop video (3%), and mobile display (1%) ads.
    • Last year: The company's estimated full-year 2021 spend decreased 28% to $109m from that of $153m in 2020.
  • Additional channel insights  
    • The company invests in radio, OOH, and local broadcast.
    • It also utilizes email marketing.

Additional agency insights:

  • Opportunity: Since newly hired CMOs often conduct agency reviews, contact soon to get on Krausz's radar.
    • Creative agency appointments are especially likely since Purple doesn't seem to currently work with a creative agency, but of course, the company could conduct any kind of review.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.​​​​​​​