Mindgruve | Agency Profile, Contacts, AOR, Client Relationships

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First Horizon appoints Mindgruve as AOR (Score 7)

Sales lead: Agency reviews tend to follow one another, so get in touch with this company's DMs now. 

• Mindgruve AOR in October 2022. 
• The agency will handle creative, web presence, digital media, analytics, and PR. 
• The company credited Mindgruve's success in helping businesses grow as the primary reason it chose the agency. 

FH's target demographic: Gen-X & millennial men

The company will likely:

• Continue ramping up digital spend 
• Diversify digital ad placement
• Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: FH spent around $3.3m on digital display ads YTD, a significant increase from $1.1m spent in this channel during the same time period of 2021. 
• YTD data: 351m impressions via Facebook (52%), desktop display (33%), Instagram (8%), mobile display (5%), and desktop video (2%). 
• Last year: Full-year spend increased by 72% from $928k in 2020 to $1.6m 2021. 
• Ad location: It placed 99% of these ads directly onto sites such as facebook.com, bizjournals.com, instagram.com, bossip.com, and youtube.com. It placed 1% of these indirectly through The Trade Desk and Yahoo DSP onto sites such as yahoo.com, finance.yahoo.com, usatoday.com, tumblr.com, and britannica.com. 

Agency analysis:

• Opportunity: Reach out to see if you can pick up any of FH's business. 
  • I recommend offering media and social assistance. 
  • Be sure to mention any financial services or banking experience you have in your pitches. 

Insight Sources: Digital spend insight estimated by Pathmatics.