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BASIC/DEPT | Agency Profile, Contacts, AOR, Client Relationships


Service: digital agency

Main Telephone
(858)-755-6922
Primary Address
845 15th Street
Suite 504
San Diego, CA 92101
USA

BASIC/DEPT Contacts

Contacts (5/77)
Name Title State
Matt F. Founder & Partner CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (858)-755-6922
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 845 15th Street
Suite 504
San Diego, CA
92101
USA
Ashley R. Chief Executive Officer CA
Austin D. Associate Design Director CA
Matt K. Creative Director, Brand CA
Paul C. Creative Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
***** ** *** Digital *
****** ********** Digital *
****** ******** Digital *
**** ******** Digital *
*** *********** Digital *

See Winmo sales intelligence in action

WinmoEdge

Female Opps: L'Oreal continues bolstering digital offerings, content under new chief marketing, digital officer (Score 57)


Sales Lead: As it continues making its digital offerings easier to navigate and more immersive,

  • The company has cut back on "big beautiful pictures" toward the top of product detail pages and adjusted to a rising amount of social media platforms.
    • Each social media channel has its own format, which can prolong this process.
  • L'Oreal also entered the world of live streaming in Asia; if this goes well, I expect it will eventually expand the platform to the US.
  • The company will likely:
    • Return to heavier ​​​​​​​digital spend in order to build awareness of its newly-refreshed digital offerings
    • Seek new agency partners following a CMO/CDO appointment (more below)
  • Target demographic: 
    • Gen-Z and millennial women
      • ​​​​​​​L'Oreal is currently focused on diversity and inclusion via the personalization and universalism of beauty. Its target demographic is often more willing than others to invest in companies focused on such things.
      • The company's experiential efforts (more below) also appeal to this audience.

Additional spending insights:

  • Broadcast spend insights: View a breakdown of recent national TV spend for top brands here.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: L'Oreal has spent approximately $178.7m on digital ads YTD, down 21% from the approximately $227.1m spent by this point last year.
    • YTD data: So far this year, the consumer goods giant has earned around 18.7m digital impressions via Instagram (36%), desktop video (35%), Facebook (25%), desktop display (3%), Twitter (1%), and mobile display (1%) ads.
      • ​​​​​​​L'Oreal has placed this year's desktop video ads site direct onto YouTube (98%) and Twitch (2%).
    • Last year: The company's estimated full-year 2021 spend, $291.1m, nearly doubled that of $148.9m in 2020.
  • Additional channel insights  
    • The company also invests in print, OOH, radio, and local broadcast.​​​​​​​
    • L'Oreal utilizes experiential activations such as a recent in-store experience, Scent-Sation, which provide emotion-based personalized fragrance advice to customers.
    • It works with influencers as well.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.

View our recent update on L'Oreal's here.​​​​​​​