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Told Ya!, Campaign Imminent: KFC taps creative AOR after media AOR hire (Score 63)

Only around a month after announcing the hire of media AOR MullenLowe Boston as creative and strategic AOR. This shift concludes a review that kicked off late last year. Keep KFC on your radar since new work will likely launch soon.

In 2021, iSpot reports that the chicken chain (say that ten times fast) spent approximately $99.1m on national TV, up 7% from the approximately $92.6m it spent in 2020. KFC's 2021 commercials targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, College Football and Family Guy.

According to Pathmatics, KFC allocated roughly $28.4m toward digital ads last year, up 20% from the roughly $23.6m it allocated in 2020. The company earned ~2.5b digital impressions in 2021 via desktop video (37%), Instagram (35%), Facebook (21%), desktop display (4%), Twitter (1%), mobile video (1%) and mobile display (1%) ads. 99% of last year's desktop video ads were placed site direct onto youtube.com; the remaining 1% were placed site direct onto hulu.com.

Additionally, Magellan shows KFC has aired 90 podcast ads within the past 12 months.

This company tends to target Gen-Z and millennial men in a multi-channel strategy that includes TV, digital, paid social, YouTube, Hulu and podcast content. Per Kantar data, KFC also utilizes print (newspapers), radio, OOH and local broadcast. Sellers should get in touch soon to secure some of these increasing ad dollars.

Agency & martech readers - There's a chance additional roster shifts could follow this one, so keep KFC on your radar for PR and/or digital analytics work. Right now, the comapny works with PR agency Nimbus.