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Astound Commerce | Agency Profile, Contacts, AOR, Client Relationships


Service: digital technology consultancy

Main Telephone
(800)-591-4710
Primary Address
1111 Bayhill Drive
Suite 425
San Bruno, CA 94066
USA

Astound Commerce Contacts

Contacts (3)
Name Title State
Michael K. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (800)-591-4710
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1111 Bayhill Drive
Suite 425
San Bruno, CA
94066
USA
Jerry C. Chief Financial Officer CA
Susana M. Customer Success Director CA

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Opps: The North Face taps marketing chief (Score 63)


Sales lead: CMO hires are the number one sign of potential agency reviews, so get in touch soon to secure top priority. 

  • The North Face (NF) named Sophie Bambuck CMO, effective September 2022.
  • Bambuck joins NF from Everlane, where she held the same position.
  • This concludes the CMO search we told you about in March. 

NF's target demographic: Gen-Xers & millennials 

The company is likely to:

  • Review the current agency roster
  • Revamp marketing strategy
  • Experiment with new ad channels

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NF spent around $4.8k on national TV ads YTD, a 33% increase from $3.6k spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend dropped from $13.8k in 2020 to $3.6k in 2021. 
  • 2022 ad programming: It placed ads during USA Climbing.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NF spent nearly $3m on digital display ads YTD, a 17% decrease from $3.6m spent in this channel during the same time period of 2021. 
  • YTD data: 355.5m impressions via Instagram (55%), Facebook (24%), desktop video (19%), and desktop display (1%). 
  • Last year: Full-year spend fell by 22% from $6.7m in 2020 to $5.2m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, twitter.com, and bustle.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as tripadvisor.com, fandom.com, neogaf.com, chess.com, and dmv.org. 

Additional channel insights:

  • NF also utilizes OOH, print, and local broadcast.

Agency analysis: Reviews are likely under the new CMO's leadership.

Insight Sources: Broadcast insights estimated by Kantar.