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The Many | Agency Profile, Contacts, AOR, Client Relationships


Service: creative agency

Main Telephone
(310) 399-1515
Primary Address
17575 Pacific Coast Highway
Building H, Suite G
Pacific Palisades, CA 90272
USA

The Many Contacts

Contacts (5/29)
Name Title State
Kate D. Senior Brand Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 399-1515
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 17575 Pacific Coast Highway
Building H, Suite G
Pacific Palisades, CA
90272
USA
Jens S. Founding Partner, Strategy CA
Damien E. Founding Partner & Co-Creative Chair CA
Scott H. Partner & Executive Director, Creative CA
Christian J. Founder & Partner CA

Client Relationships

Current Past

Brand Service From To Media Spend
********* *.*. *****, ***. Creative *
****** ****** Creative, Media Buying, Media Planning *
****** *** *****, *** Creative *
****, ***. Creative *
***** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Red Bull promotes from within to fill CMO vacancy (Score 50)


Sales lead: This hire will directly impact the company's marketing strategy & agency roster. 

  • Red Bull (RB) promoted Philipp Hausmaninger to EVP & CMO in April 2023. 
  • Hausmaninger joined RB in 2008 and most recently served as area marketing manager of Western Europe.
  • He now leads all of RB's marketing operations in NA. 
  • This fills the vacancy left by Ken Turner, which we told you about in March. 

Target demographic: Millennials & Gen-Zers with a male skew

The company will likely:

  • Continue ramping up digital spend
  • Experiment with new marketing channels 
  • Review the current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: RB spent nearly $20.2m on national TV ads YTD, a 20% decrease from $25.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend decreased by 18% from $70.8m in 2021 to $58m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, SportsCenter, The Oscars, NFL Football, and College Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: RB spent around $17.3m on digital display ads YTD, more than double the $7.6m spent in this channel during the same time period of 2022. 
  • YTD data: 1.4m impressions via YouTube (63%), Instagram (18%), desktop video (14%), and Facebook (5%). 
  • 2021-2022 spend: Full-year spend fell by 43% from $38.3m in 2021 to $22m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, twitch.tv, facebook.com, and yahoo.com. 

Additional channel insights  

  • Vivvix: RB also utilizes OOH, print, and local broadcast. 
  • Top podcasts sponsored: Thrivetime Show | Business School without the BS, Stuff They Don't Want You To Know, Pardon My Take, Today in Focus, and 2 Bears, 1 Cave with Tom Segura & Bert Kreischer. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.