Back to All Agencies

Odysseus Arms | Agency Profile, Contacts, AOR, Client Relationships


Service: Advertising, Digital, Social Media

Main Telephone
(415) 420-0824
Primary Address
775 East Blithedale Avenue
Suite 603
Mill Valley, CA 94941
USA

Odysseus Arms Contacts

Contacts (5)
Name Title State
Franklin T. Co-Founder & Chief Creative Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 420-0824
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 775 East Blithedale Avenue
Suite 603
Mill Valley, CA
94941
USA
Libby B. Co-Founder & Chief Executive Officer CA
Brittany T. Account Director CA
Anne T. Brand Strategy Consultant & ThirdEye Strategist CA
Shirley L. Creative Producer & Video Editor CA

Client Relationships

Current Past

Brand Service From To Media Spend
****.***, ***. Creative *
***** ***** Creative, Social *
******* ********* *****, ***. Creative *
**** *********, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Bill.com changes name, launches first brand campaign (Score 72)


Sales lead: Reach out to this company to help it promote its new name and to score some of these extra ad dollars. 

  • Bill.com has rebranded as Bill, and it is launching its first-ever campaign to promote the name change.
    • The company's DMs hope to "modernize" the brand and offer users a more engaging product. 
  • Odysseus Arms, which recently won Bill's creative account, created the campaign. 
  • The push features two video ads that will be supported through CTV, LinkedIn, and Meta.
    • It also includes OOH ads. 

Recent hires: 

  • Rick Galan joined the company as growth marketing VP in March 2022.
  • Jennifer Talwar joined the company as head of brand strategy, marketing, & social in June 2022.
  • Michelle Baur joined the company as senior manager of customer experience, insights, & reporting in February 2022. 

Bill's target demographic: Small & medium-sized businesses 

The company will likely:

  • Seek additional agency assistance
  • Continue increasing spend 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Bill spent about $164.2k on digital display ads YTD, a significant increase from $47.8k spent in this channel during the same time period of 2021. 
  • YTD data: 21.2m impressions via Facebook (84%) and Instagram (16%). 
  • Last year: Full-year spend jumped by 57% from $162.3k in 2020 to $254.2k in 2021. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

  • Bill also invests in OOH and radio. 

Agency analysis:

  • Opportunity: Get in touch with this company soon to pitch your services because agency reviews tend to follow one another. 
    • I advise readers to offer PR, media, social media, & digital services. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.