Back to All Agencies
The Trade Desk | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning, programmatic, DMP
- Main Telephone
- (805) 585-3434
Primary Address
6100 Center Drive
Los Angeles,
CA
90045
USA
The Trade Desk Contacts
Contacts (5/11)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Elliot G. | Director, Client Success & Advertiser Direct | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Lauren H. | Senior Director, Sales Strategy | CA | ||||||||||||
| Lynlea M. | Lead Associate Account Director | CA | ||||||||||||
| Matt M. | Senior Director, Client Development | CA | ||||||||||||
| Rebekah B. | Director, Event Marketing | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Walmart starts increasing CTV investments, hires marketing DM (Score 28)
Sales Lead: Thanks to a partnership with Innovid,
- Innovid's Dynamic Creative Optimization (DCO) platform will allow Walmart to utilize AI to make its CTV efforts more interactive and engaging in real time.
- The partnership also lets Innovid help with ad delivery services via Walmart's demand-side platform, DSP, to provide high-quality video experiences.
- The DSP is powered by .
- This will reportedly help Walmart diversify display advertising and sponsored search.
- The company will likely:
- Ramp up CTV spend
- Continue increasing digital spend
- Seek new agency partners under a new DM (more below)
- Target demographic:
- Gen-Z and millennials
- Its national TV commercials target both English- and Spanish-speaking audiences.
Recent leadership shifts:
- Walmart also named Jenna Kunkel as its marketing VP in February 2023.
- Previously the brand and integrated marketing VP at iFIT, Kunkel now oversees the marketing team that leads retail marketing for Walmart's apparel, home, hardlines, toys, entertainment, seasonal, and respective private brands.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Walmart has spent roughly $36.6m on digital ads, only about half of the roughly $74.7m spent within the same 2022 timeframe.
- Last year: The retail giant spent around $302m on this channel last year after having spent 5% more, around $315.9m, in 2021.
- 2023 ad programming: Walmart's 2023 commercials have targeted older millennials watching shows such as NFL Football, The Voice, The Bachelor, Vanderpump Rules, and La Rosa de Guadalupe.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $82.3m toward digital ads YTD, 22% more than the roughly $67.5m allocated by this point last year.
- YTD data: Since the beginning of 2023, Walmart has earned ~9.2b digital impressions via Facebook (56%), YouTube (16%), desktop display (16%), Instagram (10%), and mobile display (2%) ads.
- Last year: In 2022, the company's estimated full-year spend increased by 26% to $422.6m from that of $335m in 2021.
- Additional channel insights
- The company utilizes local broadcast, digital, radio, print, OOH, Google Ads, and online video (Youtube.com) ads.
- Walmart sponsors podcasts such as NBC Nightly News with Lester Holt, Stuff You Should Know, The Matt Walsh Show, the Adam Carolla Show, and The Rachel Maddow Show.
- The company also invests in short-form DRTV.
- It has very highly concentrated network TV coverage and will not likely launch a new campaign soon.
Additional agency insights:
- Opportunity: The recent VP hire could lead to agency reviews, so get in touch soon to remain top-of-mind.
- Current agency roster:
- The Trade Desk: Digital partner (at least for the DSP)
- : Creative and media AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Digital, social, and multicultural AOR
Insight Sources: Broadcast insights estimated by .