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The Consultancy PR | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (310) 740-9242
Primary Address
6363 Wilshire Boulevard
Suite 311
Los Angeles,
CA
90048
USA
The Consultancy PR Contacts
Contacts (5)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lauren U. | Founder & President | CA | ||||||||||||
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| Kristin O. | Senior Director | CA | ||||||||||||
| Hannah C. | Public Relations Account Executive | CA | ||||||||||||
| Easton F. | Coordinator, Public Relations | CA | ||||||||||||
| Samantha D. | Managing Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Saatva taps PR AOR amid spend shifts (Score 25)
- The agency will initially focus on bolstering US brand awareness and presence via media relations, though leadership, media previews and events, along with influencer and designer partnerships.
- The company will likely:
- Launch new creative soon
- Shift strategy
- Return to higher digital ad spend
- Seek additional new agency partners
- Target demographic:
- Gen-X with a strong female skew
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Saatva has allocated around $2.1m on national TV commercials.
- Last year: The company returned to national TV commercials in 2023 for the first time since allocating around $100.5k in 2019.
- 2023 ad programming: Saatva's 2022 commercials targeted Gen-X watching shows such as The Ingraham Angle, Jeopardy!, The ReidOut, Two and a Half Men, and Law & Order: Special Victims Unit.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has spent approximately $98.8k on digital ads YTD, less than a third of the approximately $370.4k spent within the same 2022 timeframe.
- YTD data: So far this year, Saatva has earned ~14m digital impressions, 55% via Instagram ads, 42% via Facebook ads, and 3% via YouTube ads.
- Last year: In 2022, the company spent roughly $1.9m on this channel, down % from the roughly $2.5m spent in 2021.
- Additional channel insights
- Saatva utilizes print, OOH, and online video (primarily Youtube.com) ads.
- The company sponsors podcasts such as NPR News Now, Up First, The Indicator from Planet Money, Radiolab, and Fresh Air.
Additional agency insights:
- Opportunity: PR hires often precede other agency reviews, so get in touch soon to offer creative, media, PR, experiential, digital analytics, multicultural, and/or social media management services.
- Current agency roster:
- The Consultancy PR: PR AOR
- : Creative and digital AOR
Insight Sources: Broadcast insights estimated by Podchaser.