NOM | Agency Profile, Contacts, AOR, Client Relationships
Service: video advertising platform
- Main Telephone
- (323) 848-4270
NOM Contacts
| Name | Title | State | ||||||||||||
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| Loren R. | Co-Founder & Chief Executive Officer | CA | ||||||||||||
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| Karen K. | Senior Director, Partnership Sales | CA | ||||||||||||
| Melissa M. | Senior Advertising Operations Manager | CA | ||||||||||||
| David M. | Vice President, Strategic Partnerships | CA | ||||||||||||
| Alex B. | Multicultural Alliances, Partnerships | CA | ||||||||||||
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Campaign Imminent: iHeartMedia to host metaverse concerts
iHeartMedia will soon feature a calendar full of performances at State Farm Park, which will allow fans to play and interact with shows and artists. The company also released iHeartLand, where it will host metaverse concerts. iHeartMedia will likely continue investing in similar experiential and metaverse initiatives. We will likely see promotional activity around these new initiatives, so sellers should get in touch sooner rather than later to offer last-minute ad space.
According to Pathmatics, the company has spent approximately $2.5m on digital ads YTD, 38% less than the approximately $4m spent by this point last year. In 2021, iHeartMedia spent roughly $5.3m on this channel, 39% more than the roughly $3.8m spent in 2020. The company has earned around 286.6m digital impressions YTD via Facebook (35%), desktop display (33%), Instagram (21%), mobile display (9%) and Twitter (2%) ads. Most of this year's desktop display ads have been placed site direct onto destinations such as seeker.com (22%), newsday.com, tennis.com, orlandosentinel.com and latimes.com.
Metaverse advertising usually targets Gen-Z and millennials, so digital spend should pick up soon. Kantar data reports that iHeartMedia also utilizes radio, OOH, print and local broadcast.
Agency & martech readers - Get in touch soon to see if the company needs agency partners for PR and/or creative; it does not currently seem to have any. iHeartMedia handles media in-house and works with Nom on digital.