MikeWorldWide | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, social media
- Main Telephone
- (213) 486-6560
MikeWorldWide Contacts
| Name | Title | State | ||||||||||||
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| Corey N. | Senior Account Executive | CA | ||||||||||||
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| Sara P. | Account Director | CA | ||||||||||||
| Amanda W. | Account Executive | CA | ||||||||||||
| Rob B. | Executive Vice President & Managing Director, Consumer Brand | CA | ||||||||||||
| Brittany H. | Executive Vice President & General Manager, Los Angeles | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-Z Opps: Yeti increases digital spend (Score 54)
of the pandemic. On the other hand, Yeti increased national TV spend significantly in 2020, but YTD spend is slightly lower than during the same time period of 2020. Sellers should contact Yeti for additional information and to offer ad space.
In other news, Yeti hired Austin McKenna as senior director of brand strategy in September from McGarrah Jessee, where he served as a group account director. It also hired Angel Song as brand strategy manager in July from m/Six, where she served as paid search & social manager.
Per iSpot, Yeti spent around $907.4k on national TV ads YTD, a slight 9% decrease from $1m spent in this channel during the same time period of 2020. Full-year spend jumped from $2.4m in 2019 to $8.4m in 2020. This year, it placed ads during programming such as "College Football," "NBA Basketball," "College Football: DataCenter," "PBR Bull Riding" and "College Football- Skycast."
According to Pathmatics, Yeti earned 627.9m impressions YTD through Instagram ads (38%), desktop display ads (24%), desktop video ads (18%), Facebook ads (17%) and mobile display ads (4%). It placed the majority (93%) of these ads site direct onto sites such as instagram.com, youtube.com, facebook.com, popularmechanics.com and hypebeast.com. It placed the remainder (7%) indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as beeradvocate.com, towleroad.com, chess.com, finviz.com and politico.com. It spent around $5.7m on digital display ads YTD, a big jump from $2m spent in this channel during the same time period of 2020. Full-year spend fell 19% from $4.7m in 2019 to $3.8m in 2020.
Sellers-- Yeti mainly targets Gen-Z and millennial men through digital display and national TV ads. The company lowered digital display spend in 2020, which I assume was related to the pandemic. It has started ramping spend back up in the channel, and I see no signs of it slowing down anytime soon. National TV spend is down a little bit compared to the same time period of 2020, but it spent nearly all of its 2020 dollars during Q4. If it follows the same trend as last year, there is still plenty of time to offer national TV ad space. It also invests in OOH, print and local broadcast TV ads, per Kantar. Sellers should reach out to offer ad space.
Agency & martech readers-- I believe Yeti works with creative AOR MWWPR provides PR. The company has recently hired two new marketers, and it promoted Paulie Dery to marketing VP earlier in the year. You can try reaching out to see if any of Yeti's business is available under the new leadership.