Back to All Agencies

Murphy O'Brien, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(310) 453-2539
Primary Address
11444 Olympic Boulevard
Suite 600
Los Angeles, CA 90064
USA

Murphy O'Brien, Inc. Contacts

Contacts (5/6)
Name Title State
Allyson R. President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 453-2539
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11444 Olympic Boulevard
Suite 600
Los Angeles, CA
90064
USA
Karen M. Chairman & Chief Executive Officer CA
Brett O. Co-Founder CA
Chandler M. Senior Account Director CA
Stacy L. Executive Vice President CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ******* ********** Public Relations *
**'* ***********, ***. Public Relations *
*** ***** ***** ****. Public Relations *
******* Public Relations *
*** ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Sizzler taps media AOR amid spend increases (Score 23)


Sales lead: Agency reviews commonly follow one another, so reach out now to be top-of-mind.  

  • Sizzler named Journey Further media AOR in November 2022. 
  • The agency is responsible for all paid media buying and digital strategy. 
  • It has also been tasked with modernizing Sizzler's media performance.

Sizzler's target demographic: Gen-Z & millennials

The company will likely:

  • Revise its media strategy
  • Seek additional agency assistance/review the current roster
  • Continue increasing ad spend

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Sizzler spent close to $1.4m on digital display ads YTD. 
  • YTD data: 178m impressions via Instagram (57%) and Facebook (43%). 
  • Last year: Full-year spend jumped from $140.4k in 2020 to $667.8k in 2021. 
  • Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Additional channel insights  

  • It also invests in OOH. 
  • It holds media planning discussions in Q2, and it buys during Q1. 

Agency analysis:

  • Opportunity: Reach out to this company now in case it decides to review its other accounts.
    • It could decide to hire additional assistance as well.
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.