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HAYMAKER | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(310) 427-7728
Primary Address
4126 West Jefferson Boulevard
Los Angeles, CA 90016
USA

HAYMAKER Contacts

Contacts (5)
Name Title State
Matt J. Co-Founder & Chief Strategy Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 427-7728
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4126 West Jefferson Boulevard

Los Angeles, CA
90016
USA
Jay K. Co-Founder & Chief Creative Officer CA
Laura H. Partner & Head, Brand Management CA
Leslie L. Art Director & Designer CA
Jorge A. Design Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
******** Creative, Social *
****'* ******** Creative, Social *
**** ******** Creative *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: King's Hawaiian hires CMO (Score 50)


Sales lead: CMO hires commonly lead to spend shifts and agency changes. 

  • King's Hawaiian (KH) hired Holger Kraetschmer as CMO, effective March 2023. 
  • Kraetschmer most recently served as head of consumer foresight & strategy at Adidas. 
  • He is now responsible for all of KH's marketing operations. 

KH's target demographic: Millennial & Gen-X women (moms)

The company will likely:

  • Review its current agency roster/hire additional assistance
  • Increase ad spend
  • Experiment with new ad channels 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: KH has not allocated any budget toward national TV ads YTD.
  • 2021-2022 spend: Full-year spend increased by 51% from $3.5m in 2021 to $5.3m in 2022. 
  • Ad programming: It placed ads during programming such as Halloween Baking Championship, Beat Bobby Flay, FOX and Friends, Chopped, and Good Morning America. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: KH spent about $163.6k on digital display ads YTD, an 8% increase from $151.6k spent in this channel during the same time period of 2022. 
  • YTD data: 20.6m impressions via desktop display (60%), Facebook (20%), mobile display (15%), and Instagram (5%). 
  • 2021-2022 spend: Full-year spend dropped by 23% from $3.5m in 2021 to $2.7m in 2022. 
  • Ad location: It placed 66% of these ads indirectly through Google AdX+AdSense and BuzzFeed Sponsored onto sites such as delish.com, buzzfeed.com, allrecipes.com, tasteofhome.com, and people.com. It placed 34% of these ads directly onto sites such as facebook.com, instagram.com, huffingtonpost.com, espn.com, and buzzfeednews.com. 

Agency analysis:

  • Opportunity: New CMOs commonly review their company's agency roster. 
  • Current roster:
    • HAYMAKER: creative & social AOR
    • In-house: creative & media

Insight Sources: Broadcast insights estimated by Pathmatics.