Azione PR | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Cannabis Opps: Sweet Flower taps first-ever CMO to fuel continued expansion (Score 72)

Cannabis dispensary and DTC brand Sweet Flower (SF) has selected Kiana Anvaripour as its first CMO; she brings leadership experience from cannabis, lifestyle and fashion brands. She will now spearhead branding, strategic alliances, consumer experience and partnerships, leading the way to support SF's upcoming expansions as it opens new locations throughout CA. The company just opened its third location in downtown Los Angeles, and it's planning a new Westwood store opening soon.

SF recently debuted a limited-time cannabis-infused gravy product for Thanksgiving; we'll probably see similar product launches in the future.

Founded in 2018, SF only started allocating budget toward digital display ads in late Aug 2018, per Adbeat; since that time, it has spent an estimated $12,300 on ads mostly targeting people in NYC, Los Angeles and Seattle. Most of these ads were placed programmatically via Other networks ($12,100) on sites such as laweekly.com ($10,700), inquisitr.com and lamag.com.

Sellers should focus largely on local marketing in areas where cannabis is legal for now, especially in the aforementioned markets; SF's CEO, Tim Todd, told Forbes that while cannabis brands typically target men, SF wants to be "conscious about serving everybody." Thus, we can't really narrow down its target demographic for you just yet. Along with digital display and social media, SF utilizes local billboard marketing (view its locations Cannabis, CBD & Hemp Industry Updates article for more details on industry projections and regional growth.

Agency & martech readers - with a new CMO, it's likely that SF will seek outside agency work sooner than later. Azione seems to handle PR.