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Mindshare PR | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(650) 946-2264
Primary Address
One First Street
Suite 2
Los Altos, CA 94022
USA

Mindshare PR Contacts

Contacts (1)
Name Title State
Heather F. Founder & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (650) 946-2264
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One First Street
Suite 2
Los Altos, CA
94022
USA

Client Relationships

Current Past

Brand Service From To Media Spend
****** ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Sonrai Security hires CMO (Score 50)


Sales lead: A CMO hire is the number one sign of upcoming agency appointments. 

  • Sonrai Security hired Chris Gaebler as CMO, effective September 2022. 
  • Gaebler has extensive CMO experience having held the position at Arbor Networks, NetScout, Guardicore, and most recently, Logz.io. 
  • Gaebler will now lead all of Sonrai's marketing initiatives. 

Sonrai's target demographic: Businesses that need cyber security services

The company will likely:

  • Review the current agency roster
  • Seek additional agency assistance
  • Ramp ad spend back up
  • Experiment with new marketing channels 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Sonrai spent around $31.4k on digital display ads YTD, a significant increase from $1.5k spent in all of 2021. 
  • YTD data: 3m impressions via desktop display (80%), Twitter (20%), and mobile display (1%). 
  • Last year: Full-year spend fell from $95k in 2020 to just $1.5k in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as twitter.com, politico.com, brainly.com, washingtonpost.com, and drudgereport.com. It placed 1% of these ads indirectly through AdThrive and Google AdX+AdSense onto sites such as wtop.com, mail.com, informer.com, onceuponachef.com, and godvine.com. 

Agency analysis:

  • Opportunity: The new CMO will likely review Sonrai's current roster and may hire additional assistance.
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.