MediaDex | Agency Profile, Contacts, AOR, Client Relationships

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Pechanga Resort Casino sponsors the LA Clippers (Score 18)

Sales lead: Reach out if you can offer sponsorship assistance. 

• Los Angeles Clippers. 
• As part of the deal, Pechanga will participate in community events, place signage in the Clippers' home arena, and receive digital/social media & broadcast integrations. 

Pechanga's target demographic: Gen-Xers & millennials

The company will likely:

• Seek additional sponsorships 
• Continue increasing digital ad spend

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Pechanga spent around $501k on digital display ads YTD, an 81% increase from $277.3k spent in this channel during the same time period of 2021. 
• YTD data: 63.1m impressions via Facebook (79%), desktop video (7%), desktop display (7%), Instagram (6%), and mobile display (1%).
• Last year: Full-year spend fell by 35% from $522k in 2020 to $339.4k in 2021. 
• Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, nba.com, and worldjournal.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as worldjournal.com and nguoi-viet.com. 

Additional channel insights  

• It also invests in OOH and local broadcast. 

Agency analysis: 

• Opportunity: You may be able to pick up sponsorship, PR, communications, or creative work from this company. 
• Current Roster:
  • In-house: media
  • MediaDex: media buying/planning
  • Anderson Direct & Digital: Digital 

Insight Sources: Digital spend insights estimated by Kantar.