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Battery | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (323) 467-7267
Primary Address
6515 West Sunset Boulevard
Hollywood,
CA
90028
USA
Battery Contacts
Contacts (5/9)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Phillip K. | Co-Founder & Chief Creative Officer | CA | ||||||||||||
Sample of Related Brands
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Anson S. | Chief Executive Officer & Co-Founder | CA | ||||||||||||
Scott B. | Partner & Executive Creative Director | CA | ||||||||||||
Carl L. | Associate Creative Director | CA | ||||||||||||
Mark M. | Group Creative Director | CA |
WinmoEdge
Gen-Z, Millennial Opps: MeUndies completes CMO search (Score 63)
- MeUndies named Elizabeth Krause CMO in September 2022.
- Krause joins MeUndies from Pentland Brands, where she served as the marketing & digital NA VP.
- She will be responsible for growth, retention, creative, and brand marketing.
MeUndies' target demographic: Gen-Zers and millennials
MeUndies is likely to:
- Increase spend to build brand awareness
- Experiment with ad placement to find the optimal ROI
- Review the current agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MeUndies spent close to $9.9m on digital display ads YTD, a 7% decrease from $10.6m spent during the same time period of 2021.
- YTD data: 1.3b impressions through Facebook (61%), Instagram (37%), and desktop video ads (1%).
- Last year: Full-year spend fell slightly (8%) from $17.6m in 2020 to $16.2m in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, yahoo.com, and football.fantasysports.yahoo.com.
Additional channel insights (print, radio, local broadcast TV, and OOH media analysis)
- The company also utilizes OOH ads.
Current agency roster:
Resources: digital spend insights estimated by Kantar data.