Battery | Agency Profile, Contacts, AOR, Client Relationships
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- (323) 467-7267
|Stanton H.||Head, Production||CA|
Sample of Related Brands
|Marco V.||Senior Producer||CA|
|Phillip K.||Co-Founder & Chief Creative Officer||CA|
|Anson S.||Chief Executive Officer & Co-Founder||CA|
|Scott B.||Partner & Executive Creative Director||CA|
Campaign Imminent: Epic Games to launch new program with WPP as digital spend significantly increases
WPP on a new training program to help companies in the metaverse enter a new era of digital experiences. Once it finishes making the program, we'll likely see promotional activity around it; thus, sellers able to offer high-ROI B2B strategies should keep EG on their radars.
According to Pathmatics, the video game company has spent roughly $24.1m on digital ads YTD, 39% more than the roughly $17.4m it had spent by this point last year. In 2021, EG's approximate full-year spend jumped 15% to $50.3m from that of $43.7m in 2020. So far this year, the company has earned ~2.2b digital impressions via YouTube (65%), Facebook (15%), Instagram (10%), desktop display (7%), mobile video (2%) and Twitter (2%) ads.
This new service is obviously meant to reach business DMs, but EG also targets male Gen-Z and young millennial gamers. Spend shows no signs of slowing down, so sellers should contact soon to offer relevant ad space.
Agency & martech readers - I see no glaring signs of upcoming agency reviews, but keep EG on your radar for project-based work. The company currently works with media AOR MediaMonks.