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Art Machine | Agency Profile, Contacts, AOR, Client Relationships
Service: digital & creative
- Main Telephone
- (310) 746-1600
Primary Address
6922 Hollywood Boulevard
10th Floor
Hollywood,
CA
90028
USA
Art Machine Contacts
Contacts (4)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jeremy K. | President & Executive Creative Director | CA | ||||||||||||
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| Reggie H. | Art Director | CA | ||||||||||||
| Alyssa S. | Senior Account Manager | CA | ||||||||||||
| David P. | Executive Vice President, Operations | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: National Basketball Association launches LA Clippers streaming service under new DMs (Score 65)
- Dubbed "ClipperVision," the streaming service requires no cable subscription.
- It includes "BallerVision" with live commentary from Clippers legends such as Baron Davis; an augmented reality (AR) stream with graphics for real-time shot probability and statistics; and Korean and Spanish-language game calls.
- The company will likely:
- Release promotional material to support knowledge of the product, especially in and around LA
- Invest in similar streaming services for other teams
- Ramp up team-specific spend for the Clippers
- Seek team-specific agency partners under new leadership (more below)
- Target demographic:
- Male sports enthusiasts, particularly millennials and Gen-X
Recent leadership shifts:
- The Clippers' marketing team has also grown over the past several months with the appointments of marketing VP Louanne Wallace in July 2022 and CMO Claudia Calderon in April 2022.
- Both joined from PepsiCo; Wallace was previously its senior marketing director.
- Calderon previously served as the CMO and VP of PepsiCo's west division marketing.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the NBA has spent approximately $20.7m on national TV commercials, 36% more than the approximately $15.2m spent by this point last year.
- Last year: The organization spent around $18.3m on this channel last year, more than triple when it spent around $5.8m in 2020.
- 2022 ad programming: The NBA's 2022 commercials have targeted male sports enthusiasts watching shows such as NBA Basketball, NFL Football, Inside the NBA, the 2022 Billboard Music Awards, and The Equalizer.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The league has allocated roughly $23.5m toward digital ads YTD, 19% less than the roughly $29m allocated within the same 2021 timeframe.
- YTD data: Since the beginning of 2022, the NBA has earned around 3.4b digital impressions via Facebook (37%), Instagram (34%), desktop display (14%), Twitter (8%), desktop video (4%), and mobile display (2%) ads.
- Last year: The organization's estimated full-year 2021 spend doubled to $38.7m from that of $17.8m in 2020.
- The Clippers team has also been pursuing sponsorships with organziations such as the Pechaga Resort Casino.
Additional agency insights:
- Opportunity: Get in touch soon to see if the NBA needs team-specific support for the LA Clippers.
- The league hasn't yet found a new CMO to replace incumbent Kate Jhaveri, but the Clippers may seek team-specific assistance under its new DMs.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Pathmatics.