Wasserman Media Group | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Millennial, Gen-X Media Opps: Wells Fargo launches new campaign amid rebranding, spend increases (Score 53)

last creative push, "Re-Established," this campaign will include a new visual identity that will debut by the end of January.

The company hired Srikant Narasimhan as its SVP and head of customer insights for consumer banking in December.

Per Kantar, Wells Fargo's top spending periods are typically Q2 and Q4, and it invests in broadcast, digital, outdoor, print and radio. Sellers should expect overall spend to continue rising as the company reestablishes its brand. Wells Fargo's target demographic largely consists of consumers A30+ (make skew), so those with high ROI among older millennials and Gen-X will have an advantage.

So far this year, iSpot reports that more than $4.8 million has gone towards national TV targeting men (see chart right). The company's 2018 spend increased notably to $138.6 million from that of $102.8 million the previous year.

According to Adbeat, within the past year, Wells Fargo has spent $945,000 on digital display placed mostly through Google (54%) and Yahoo Gemini Native (31%) networks on destinations including yahoo.com, apartmenttherapy.com, thespruce.com, sbnation.com and slickdeals.net. This amount grew significantly from the $555,000 spent during the year prior.

Agency & martech readers - Reaching out for potential work wouldn't hurt, since Wells Fargo is currently #622 on the Vulnerable Account Index (VAI). CMO Jamie Moldafsky and Wells Fargo's relationship with BBDO are past average tenure (average CMO tenure is about 3.6 years; average agency tenure is 3 to 4 years).

OMD West handles media buying and planning.