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OMD Entertainment | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive specialty
- Main Telephone
- (818) 288-9700
Primary Address
4000 West Alameda Avenue
Suite 400
Burbank,
CA
91505
USA
OMD Entertainment Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Susan T. | President, OMG23 | CA | ||||||||||||
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Sample of Related Brands
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| Noah G. | Group Director, Strategy | CA | ||||||||||||
| Michael K. | Director | CA | ||||||||||||
| Briana P. | Associate Director, Account | CA | ||||||||||||
| Kristin C. | Group Director, OOH - OMG23 | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *** ******* ********** | Media Buying, Media Planning | * | ||
| ***** ***** | Media Buying, Media Planning | * | ||
| ****** ******-**-******** & ************* | Media Buying | * | ||
| ****** **** ************* | Media Buying, Media Planning | * | ||
| ****** *********** ***** ***** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Parents Opps: Walt Disney taps first-ever CBO (Score 67)
Sales Lead: Asad Ayaz became the first-ever CBO at
- Ayaz joined the company in January 2005 and was most recently its president of marketing.
- He will continue in this role, overseeing all marketing and publicity for the Studios' films, the Studios' series, and Disney+.
- Ayaz will now also lead efforts to elevate Disney's global brand across all of its platforms and consumer experiences.
- He will specifically focus on creating "holistic" brand marketing campaigns via content, experiences, and external partnerships.
- Ayaz will align these with Disney's social media and digital strategy and presence.
- The company will likely:
- Implement strategy shifts
- Keep increasing national TV spend
- Return to higher digital spend
- Seek new agency partners
- Target demographic:
- Millennials and Gen-X, especially parents
Additional recent leadership shifts:
- Dan Cruz also named Dan Cruz as its global partnership marketing VP in November 2022.
- Cruz was previously the marketing partnerships VP for Marvel.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Disney has allocated around $23.6k on national TV commercials.
- Last year: This is the first time the company has utilized this channel since at least 2020.
- 2023 ad programming: Disney's 2023 commercials have targeted male football fans watching NFL Football.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has spent approximately $96m on digital ads YTD, down 7% from the approximately $103.1m spent by this point last year.
- YTD data: Since the beginning of 2023, Disney has earned ~12.6b digital impressions via Facebook (43%), Instagram (23%), YouTube (19%), desktop display (8%), Twitter (5%), mobile display (3%), and desktop video (2%) ads.
- Last year: In 2022, the company spent roughly $406.7m on this channel, 10% less than the roughly $450.8m spent in 2021.
- Additional channel insights
- The company utilizes digital, local broadcast, radio, OOH, print, Google Ads, Facebook, and online video (via Youtube.com and Youtube IOS) ads.
Additional agency insights:
- Opportunity: Agency reviews often follow appointments like this one, so reach out soon to get on Ayaz's radar.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .