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Score 23 - Future Possibility: Wine of the Month Club hires PR agency to shape branding strategy

The country's oldest wine subscription service (est. Los Angeles, 1972), Tasting Room; McCue will help visualize and push the history behind this father-son company.

According to Town and People Magazine, WOMC appeals most to the "experienced wine buff," which hints at a more mature audience, perhaps including Gen X and boomers. However, we know millennials love their subscription services, so they will likely be targeted with McCue's assistance, as well. 

Neil Harris has been the club member representative and social media marketing coordinator for over 7 years. Reach out to him for potential work. According to iSpot, WOMC has never placed national TV ads.

WOMC has been active on YouTube for years, but Adbeat reports this company has only spent $3.2k on digital display ads in the past two years on programmatically placed ads through Google Search ($2.5k) and Google ($665). In the past year, WOMC has only spent $665 on programmatically-placed ads through Google onto sites such as yourdailydish.com ($409), patch.com, bestproducts.com, foodandwine.com and popularmechanics.com. We will likely see digital display spend rise as McCue pushes marketing efforts. As a direct-to-consumer company, WOMC should be targeting millennials, which means digital spend needs to rise. 

Sellers -- Offer digital display space, probably targeting millennials, and see what the company plans for Q4. As McCue builds the brand, we should see more spending dollars coming your way.

Agency readers -- If the company has it in its budget, a creative or digital agency partnership usually follows a PR hire. Keep WOMC on your radar.