Madden Media | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive specialty
- Main Telephone
- (520) 322-0895
Madden Media Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kevin M. | Chief Executive Officer | AZ | ||||||||||||
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| Aretha W. | Associate Director, Marketing Technology & Chief Linguist | AZ | ||||||||||||
| Brett G. | Chief Revenue Officer | AZ | ||||||||||||
| Dan J. | Chief Executive Officer | AZ | ||||||||||||
| Katie C. | Creative Director | AZ | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Parents Opps: Visit Tampa Bay launches summer campaign
2016, was behind the new brand platform, the "Tampa Bay Effect." Sellers, get in touch soon to secure last-minute ad dollars.
According to iSpot, VTB hasn't invested in national TV commercials since Q1, when around $94.6k targeted men watching College Football. This YTD spend amount already marks a serious increase from the approximately $18.1k spent in all of 2021. VTB had spent approximately $29.7m in 2020.
So far this year, Pathmatics shows the organization has allocated roughly $13.8m toward digital ads, a huge spike from the roughly $161.1k it had allocated by this point last year. In 2021, VTB's estimated full-year spend more than doubled to $249.6k from that of $117.6k in 2020. The organization has earned around 1.6m digital impressions YTD, 100% via Facebook ads.
VTB tends to target parents seeking vacations for their families, and spend shows no sign of slowing down anytime soon. The organization is currently targeting Gen-X via TV commercials and millennials via Facebook ads.
Agency & martech readers - Get in touch soon to see if any project-based work is available. Winmo states FKQ is also VTB's media planning AOR; Madden Media handles digital.