OH Partners | Agency Profile, Contacts, AOR, Client Relationships

• Kerdock joined the company in July 2008 and was most recently its marketing VP.
• He now serves as the CMO at Arrow Electronics.
• This shift comes as Avnet has started ramping up its sports sponsorships and community efforts/cause marketing.
• The company will likely:
  • Need additional marketing support in Kerdock's absence
  • Shift strategy
  • Pursue sports sponsorships
  • Ramp up spend, especially at home games
  • Return to heavier ad spend in general
  • Bolster local community efforts
• Target demographic: 
  • Millennial male sports enthusiasts, especially those in AZ.
  • Its community efforts will likely involve cause marketing.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, Avnet has spent roughly $11.8k on digital ads, 4% more than the roughly $11.4k spent by this point last year.
  • YTD data: The company has earned ~1m digital impressions YTD via desktop display (80%) and mobile display (20%) ads.
    • ​​​​​​​Avnet has placed most of this year's ads site direct onto destinations such as hackaday.com (53%), edaboard.com, findchips.com, ecnmag.com, and boston.com.
  • Last year: In 2022, the company's approximate full-year spend decreased by 20% to $56.6k from that of $70.4k in 2021.
• Additional channel insights  
  • Avnet utilizes digital, Facebook, and online video (primarily via Youtube.com) ads.

Additional agency insights:

• Opportunity: Contact soon to remain top-of-mind when Avnet finds a new top marketer.
  • ​​​​​​​Since the company doesn't seem to outsource PR, media, digital analytics, influencer, social media management, experiential, and/or multicultural work, an advantage may go to those able to provide these services.
• Current agency roster:
  • ​​​​​​​: Creative agency partner

Insight Sources: Digital spend insights estimated by .