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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone: (212) 859-5100

Primary Address

299 West Houston Street

11th Floor

New York, NY 10014

USA

Zenith Media Contacts

Contacts (5/141)

Name

Title

State

Jessica W.

Senior Vice President, Investment

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(212) 859-5100
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	299 West Houston Street 11th Floor New York, NY 10014 USA

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Meredith H.

Senior Vice President & Director , Investment

Neil V.

President, Investment

Lauren H.

Chief Executive Officer

Jennifer K.

President & Chief Client Officer

Client Relationships

Brand	Service	Media Spend
** *** *******	Media Buying, Media Planning	*
**** *******	Media Buying, Media Planning	*
* **	Media Buying, Media Planning	*
* ********	Media Buying, Media Planning	*
********	Media Buying, Media Planning	*

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Durex sponsors Fashion Week amid significant YTD digital spend increase

Media Sales Lead: recently invested in an experiential activation via a partnership with Diesel's Milan Fashion Week show. The effort included a mountain of 200k condoms, referred to by the Italians as a preservativo, and props serving as a focal point for models to walk around. Guests also had access to social-media-shareable moments such as photo ops and even Fashion Week's invitations, which came with co-branded condoms. The collaboration goes beyond this initiative; throughout April, Durex will distribute 300k condoms in global Diesel stores.

This partnership has already yielded positive results for Durex. Its official TikTok featured highlights from the show, which earned 8.7m views. The initiative also drove thousands of Instagram engagements for both Durex and Diesel. In total, over 53k tuned into Fashion Week's livestream.

In late February 2023, Durex reportedly made a foray into a new era with the launch of a "sex-positive" denim collection made by creative director Glenn Martens. The collection will include products such as T-shirts and hats, and it will launch later in Spring 2023.

These shifts reflect a shifted strategy on Durex's part. The brand is working to encourage safe sex while leading conversations about sexual freedom. During the past year, Durex has repositioned itself as not just a contraceptive brand but also a lifestyle one. Leaders are also working to differentiate Durex from competing condom brands such as Skyn and Hanx. Finally, in 2021, Durex started ramping up its LGBTQ+ customer support with a #SexMyWay effort that educated, informed, and encouraged self-acceptance. This effort has included a partnership with Lil Nas X and will likely result in additional future work.

Key Lead Takeaways: The companies will likely expand the collaboration in the future, which will likely involve additional experiential activations. Since the new condoms will be in US Diesel stores, I expect Durex will ramp up US spend to promote the expansion. The condom brand will also likely pursue additional brand partnerships; per global PR, culture, and brand partnerships director Vincent Panzanella, Durex is focused on connecting with brands that have a history of fearlessly challenging the status quo.

Target Demographics: Gen-Z and millennial men

Key Spend Notes:

Spend shift summary: Durex hasn't utilized national TV in a while, but its YTD digital spend has already doubled YOY.
Planning period: Q1
Buying period: Q4

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes Durex under Health & Beauty: Reproductive Health*