United Entertainment Group | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, branded entertainment
- Main Telephone
- (212) 445-0100
United Entertainment Group Contacts
Name | Title | State | ||||||||||||
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Adam S. | President, Global Marketing | NY | ||||||||||||
Sample of Related Brands
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David C. | Chief Operating Officer | NY | ||||||||||||
Jarrod M. | Founder, Chief Executive Officer & President | NY | ||||||||||||
Melissa T. | Director, Entertainment Rights & Partnerships | NY | ||||||||||||
Kelly M. | Director, Talent & Influencers | NY |
WinmoEdge
Media Edge: Fiber One features Abbott Elementary actor in new campaign
Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars.
Target Demographics: Women, especially moms, of all ages
Key Spend Notes:
- Spend shift summary: FO's YTD digital spend has already exceeded its FY 2022 spend.
- Top spending period: Q1, Q4
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes FO under Food Items*
- 2023 YTD Spend: $1.6m
- STP 2022 Spend: $1.4m
- 2022 FY Spend: $1.4m
- 2021 FY Spend: $2.4m
- 2020 FY Spend: $1.7m
YTD YOY Spend Increase:
YTD Ad Flight Breakdown:
- Q1 2023 Spend (to date): $1.6m
- Q1 2022 Spend: $1.4m
- Q2 2022 Spend: $300
- Q3 2022 Spend: $600
- Q4 2022 Spend: $14.5k
YTD Impressions: 214m
Top Ad Types: Facebook (72%) and Instagram (27%)
Top Purchase Channels: Direct (100%)
Top Publishers: Facebook (72%) and Instagram (27%)
Top Industry/Vertical Spenders (YTD, by spend): Mondelez, Hershey, General Mills, PepsiCo, Kellogg, Ferrero, and Mars
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Radio and Google Ads
Social Demographics: Women from the ages of 35-54
Current Sponsorships/Partnerships:
Influencers & Brand Ambassadors: Lisa Ann Walter
Recent & Upcoming Product Launches:
2022-2023 Key Hires:
Current Agency Roster:
- Edelman: Agency partner (at least for this campaign project)
- United Entertainment Group: Agency partner (at least for this campaign project)
- : Media AOR
- : Creative agency partner
- View GM's full roster here.
Insight Sources: Digital spend insights estimated by .