Insight Sources: Broadcast insights estimated by Vivvix.
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Camp + King | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (415) 345-6680
Primary Address
87 Graham Street
Suite 250
San Francisco,
CA
94129
USA
Camp + King Contacts
Contacts (5/16)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jamie K. | Partner & Chief Executive Officer | CA | ||||||||||||
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| Roger C. | Founder & Chief Creative Officer | CA | ||||||||||||
| Jesse D. | Executive Creative Director & Partner | CA | ||||||||||||
| Lyndsey S. | Director, Talent | CA | ||||||||||||
| Emily D. | Director, Brand Management & Partner | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: RE/MAX launches 2023 campaign
Media Sales Lead: Camp+King on the ads.
Key Lead Takeaways: Reach out now offering ad space to score some of these extra campaign ad dollars.
Target Demographic: Gen-X & millennials with a female skew
Key Spend Notes:
- RE/MAX has been aggressively ramping up digital spend while decreasing national TV spend.
- Top spending period: Q3
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes RE/MAX under Real Estate & Mortgages**
- 2022 FY Spend: $5.9m
- 2021 FY Spend: $6.6m
- 2020 FY Spend: $7.7m
- 2019 FY Spend: $8.8m
Ad Flight Breakdown (by spend): RE/MAX aired five spots in 2022; the top two were "An Agent Who Puts in the Work" and "The One."
Top Daypart (by impressions): Early Fringe (239m), Primetime (238m), Weekend Afternoon (172.4m), Weekend Day (150.4m), and Day Time (124.2m).
Top Networks (by spend): HGTV, Food Network, Discovery Channel, USA Network, and FXX.
Top Shows (by spend): Diners, Drive-Ins and Dives, Love It or List It, My Lottery Dream Home, Guy's Grocery Games, and Home Town.
Top Industry/Vertical Spenders (by spend): Rocket Mortgage (32%), Zillow (10%), Ideal Agent (10%), OpenDoor (7%), and NewDay USA.
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes RE/MAX under Real Estate**
2022 FY Spend: $15.9m
2021 FY Spend: $3.9m
2020 FY Spend: $8.2m
2019 FY Spend: $6m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $1.9m
- Q2 2022 Spend: $5.3m
- Q3 2022 Spend: $6.5m
- Q4 2022 Spend: $2.2m
2022 Impressions: 1.6b
Top 2022 Ad Types (by spend): Facebook (37%), desktop video (32%), Instagram (27%), and desktop display (4%).
Top Purchase Channels: Direct (99%) and Google AdX+AdSense (1%).
Top Publishers: facebook.com, youtube.com, instagram.com, wsj.com, and espn.com.
Top Industry/Vertical Spenders: CoStar Group (9%), Zillow Group (7%), Opendoor (7%), RE/MAX (6%), and Move (5%).
Top Creative (by spend; see below): Pathmatics reports that 969 creatives ran during 2022 (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
- Vivvix: RE/MAX also invests in OOH, print, radio, and local broadcast.
Current Agency Roster:
- Basis Global Technologies: media AOR
- Camp + King: creative, digital, & social
- The Tombras Group: media buying & planning