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72andSunny | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (310) 215-9009
Primary Address
12101 West Bluff Creek Drive
Playa Vista,
CA
90094
USA
72andSunny Contacts
Contacts (5/59)
Name | Title | State | ||||||||||||
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Bryan R. | Partner & Executive Creative Director | CA | ||||||||||||
Sample of Related Brands
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Robert N. | Owner | CA | ||||||||||||
Matt M. | Chief Creative Officer | CA | ||||||||||||
Evin S. | Chief Executive Officer & Partner | CA | ||||||||||||
Damaune J. | Global Chief Growth Officer | CA |
WinmoEdge
Activsion Blizzard loses CMO amid spend increases (Score 38)
Sales lead: This departure will likely lead to spend shifts and agency changes.
- Activision Blizzard (AB) lost its CMO Fernando Machado to NotCo where he will serve in the same role.
- Machado spent about two years as AB's top marketer.
- We will be sure to let you know as soon as the company announces a replacement.
AB's target demographic: Male millennials & Gen-Zers
Once it finds a new CMO, the company will likely:
- Continue increasing ad spend
- Experiment with new ad channels
- Review agency roster
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: AB has not allocated any budget toward national TV ads so far this year.
- 2021-2022 spend: Full-year spend jumped from $13.5m in 2021 to $29.4m in 2022.
- Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, MLB Baseball, College Football, and NFL on FOX Postgame.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: AB spent around $9.8m on digital display ads YTD, a huge jump from $3.5m spent in this channel during the same time period of 2022.
- YTD data: 1.1b impressions via Facebook (38%), YouTube (31%), Instagram (26%), desktop video (3%), and Twitter (1%).
- 2021-2022 spend: Full-year spend increased by 32% from $65.6m in 2021 to $86.6m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, twitch.tv, and twitter.com.
Additional channel insights
- Vivvix: AB also invests in OOH and local broadcast.
Agency analysis:
- Opportunity: Be prepared to reach out as soon as AB finds a new marketing chief.
- Current roster:
- OMD: media AOR
- 72andSunny: creative AOR
- Space150: social AOR
Insight Sources: Broadcast insights estimated by Vivvix.