Back to All Agencies

72andSunny | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(310) 215-9009
Primary Address
12101 West Bluff Creek Drive
Playa Vista, CA 90094
USA

72andSunny Contacts

Contacts (5/59)
Name Title State
Bryan R. Partner & Executive Creative Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 215-9009
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12101 West Bluff Creek Drive

Playa Vista, CA
90094
USA

Robert N. Owner CA
Matt M. Chief Creative Officer CA
Evin S. Chief Executive Officer & Partner CA
Damaune J. Global Chief Growth Officer CA

Client Relationships


Brand Service From To Media Spend
********** ********, ***. Creative *
********** **********, ***. Creative *
**** ** **** Creative, Digital *
****'* **. Creative, Digital *
*** ***********, ***. Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Activsion Blizzard loses CMO amid spend increases (Score 38)


Sales lead: This departure will likely lead to spend shifts and agency changes. 

  • Activision Blizzard (AB) lost its CMO Fernando Machado to NotCo where he will serve in the same role.
  • Machado spent about two years as AB's top marketer. 
  • We will be sure to let you know as soon as the company announces a replacement. 

AB's target demographic: Male millennials & Gen-Zers 

Once it finds a new CMO, the company will likely:

  • Continue increasing ad spend
  • Experiment with new ad channels
  • Review agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: AB has not allocated any budget toward national TV ads so far this year. 
  • 2021-2022 spend: Full-year spend jumped from $13.5m in 2021 to $29.4m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, MLB Baseball, College Football, and NFL on FOX Postgame

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: AB spent around $9.8m on digital display ads YTD, a huge jump from $3.5m spent in this channel during the same time period of 2022. 
  • YTD data: 1.1b impressions via Facebook (38%), YouTube (31%), Instagram (26%), desktop video (3%), and Twitter (1%). 
  • 2021-2022 spend: Full-year spend increased by 32% from $65.6m in 2021 to $86.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, twitch.tv, and twitter.com. 

Additional channel insights  

  • Vivvix: AB also invests in OOH and local broadcast. 

Agency analysis:

  • Opportunity: Be prepared to reach out as soon as AB finds a new marketing chief. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.